By Google Shopping users in the US can now see what women’s tops at select online retailers would look like on a diverse range of body types. | Image: Google
Google is introducing two new features for its online shopping experience that are designed to help users search for clothes in more detail and better visualize how clothing will look on different body types.
Starting today, Google Shopping users in the US can access a virtual try-on experience that realistically displays how an item of clothing will look on a selection of real human models. These models are available with various skin tones, ethnicities, hair types, and body shapes, ranging in size between XXS and 4XL to help users see how a piece of clothing will look on a body type that looks similar to their own.
Initially, only women’s tops from a selection of brands like H&M, Anthropologie, Everlane, and Loft will be available for…