By A few small design changes can make all the difference. | Image: Adobe
Adobe has started using some new branding across the most recent promotional videos for its generative AI apps. The new branding combines the current Adobe corporate mark (the triangular “A” logo) with the company’s Adobe Clean typeface (which is used in the software giant’s current logo) to spell out the name Adobe. You’d be forgiven for assuming this was an update to the logo introduced in 2020, but according to Adobe, this “wordmark” isn’t replacing the official logo that the company currently uses.
“It’s not replacing the logo; it’s just a new expression in the way that we are creating the way our brand shows up in the world,” Adobe’s head of brand strategy, Heather Combs, said to Fast Company. ”We’ve had a logo for a long time. A…