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Mobileye’s latest car tech reads road signs to better pester you about speed

Mobileye’s system can detect illustrated signs as well as regular speed limit signs. | Image: Mobileye

Driverless car tech developer Mobileye has a new vision-only system designed for one job: figure out the proper speed limit. The company’s new product is a type of Intelligent Speed Assist (ISA) solution that not only automatically reads numbers on speed signs but can also decipher illustrated signs like ones that show children at play — communicating proper speed adjustments to vehicles accordingly.

Mobileye’s new ISA system is certified by 27 EU countries, plus Israel, Norway, Switzerland, and Turkey. It comes as the EU is launching new General Safety Regulation (GSR) standards that call for all new vehicles to include live speed limit sensors.

Many cars on the road today can tell you the current speed limit on your instrument cluster…

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