Tech News

How Tesla almost went out of business — and then broke the auto industry

Image: Vox Media

During the development of the Tesla Model S, one top engineer would tick off certain milestones in his mind whenever the tiny, almost bankrupt startup would hit certain goals. A particular number of cars built, for example. And one milestone he distinctly remembers is when the Tesla team completed more than 9,000 cars.

Why? Because that’s all the cars DeLorean ever made before it went out of business. Today, Tesla is rewriting the future more than any DeLorean ever did.

The new season of Vox Media Podcast Network’s award-winning narrative podcast Land of the Giants is debuting next week, and it’s all about Tesla. Tesla has become a giant in the auto industry, dethroning legacy car companies one by one. It is the disruptor of all…

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