By Photo by Mike Kemp / In Pictures via Getty Images
Uber notched another win in its effort to win over the beleaguered taxi industry, announcing a plan to start listing London’s famed black cabbies in its app.
The service won’t roll out until early 2024, but some London cabbies have already begun to sign up. Uber says all 15,000 of London’s cab drivers “will now have the opportunity” to sign up for Uber trip referrals. The company recently brokered deals with taxi fleet owners in New York City, Paris, Rome, and Los Angeles to list drivers in its app.
Next to New York’s yellow cabs, the black cabbies of London are arguably the most iconic taxis in the world. Not only is this a symbolic victory for Uber but also it could help build trust with taxi owners who may still be wary of Uber’s…